About Green Mountain Coffee Roasters
We’re coffee roasters from the heart of Vermont, bringing you exceptional coffee through every K-Cup pod and bag of ground coffee we create.
Our commitment goes beyond the cup. We source responsibly, roast with precision, and deliver quality that honors both the farmers who grow our beans and the coffee lovers who enjoy them.
From our signature Breakfast Blend to our bold Dark Magic, every Green Mountain Coffee product reflects our dedication to crafting coffee experiences worth savoring.
Why We Started Roasting Coffee
We believed coffee could be better—better for farmers, better for communities, better for the planet, and better in your cup. That belief drove us to build relationships directly with coffee growers, to roast with care and expertise, and to create products that make great coffee accessible to everyone.
Every morning, millions of people start their day with Green Mountain Coffee. That responsibility inspires us to never stop improving, innovating, and caring about every step from seed to cup.
Our Journey in Coffee
The Early Days
We started as coffee roasters with a simple mission: create exceptional coffee while doing right by the people who grow it. Our Vermont roots taught us the value of community, quality, and sustainability—values that still guide everything we do.
Innovation & Growth
We embraced K-Cup technology early, seeing it as a way to bring freshly roasted coffee to more homes without sacrificing quality. Our Breakfast Blend, Dark Magic, and Nantucket Blend became household favorites, proving that convenience and excellence could coexist.
Today & Tomorrow
Today, we roast over 30 varieties—from classic blends to seasonal favorites like Pumpkin Spice and Holiday Blend. We’ve expanded into flavored coffees, decaf options, and organic selections. But our focus remains unchanged: exceptional coffee, responsibly sourced, expertly roasted.
Our Mission
We exist to create coffee experiences that matter—experiences that start your morning right, that bring people together, and that make a positive impact on the world.
Every Green Mountain Coffee product, whether it’s our organic whole bean coffee or our convenient K-Cup pods, is crafted with this mission in mind. We source from farmers we know and trust, roast to bring out each origin’s unique character, and package to preserve freshness.
Our goal isn’t just to caffeinate—it’s to elevate the everyday ritual of coffee into something worth looking forward to.
Our Values
Quality First
We select only the finest beans, roast with precision, and maintain strict quality standards across every product line—from our ground coffee to our flavored K-Cups.
Sustainable Sourcing
We build long-term relationships with coffee farmers, support fair practices, and invest in communities that grow our coffee. Our organic and Fair Trade offerings reflect this commitment.
Expert Roasting
Our master roasters bring decades of experience to each batch, developing flavor profiles that honor the coffee’s origin while delivering the consistency our customers expect.
Innovation
From pioneering K-Cup technology to creating new flavors like Island Coconut and Cinnamon Sugar Cookie, we constantly evolve to meet changing tastes while staying true to coffee fundamentals.
The People Behind Your Coffee
Green Mountain Coffee is more than roasters and blenders—we’re a community of coffee enthusiasts dedicated to excellence. Our quality control team tastes every batch. Our sourcing specialists travel to origin countries, building relationships with farmers and cooperatives. Our roasters apply their expertise to bring out the best in every bean.
We’re also part of larger communities: the Vermont community where we roast, the farming communities where our coffee grows, and the community of coffee lovers who trust us to deliver quality every morning.
When you choose Green Mountain Coffee—whether it’s our Half Caff for a gentler boost, our Hazelnut for something indulgent, or our Dark Roast for bold intensity—you’re supporting this entire network of people committed to making great coffee.
Explore Our Coffee Collection
Discover the full range of Green Mountain Coffee products, from classic blends to seasonal favorites and flavored varieties.
Shop Our Coffee